Tuesday, January 19, 2010

I really need a handjob



Apologies for the long break. Other fish have been fried.

Check out the Handjob. As you can see, it's a piece of rubberised material branded with the word Handjob! It's no better than any other grippy piece of cloth for opening jam jars. But it's got this stupid advert. And that's interesting because the advert has become the added value. It's a free gag for bloggers.

It's like the Chia Obama.



Buy the product and you can participate in the joke, which is the advert. Be a part of the Chia Obama phenomenon.

This is a very pure form of advertising. Any brief you work on is a less honest version of these ads. This is what we do.

I'm not ashamed of that.

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