Is this normal?

Think of the stuff you do when you're on your own. Picking your ear, adjusting your testicles, or, if you're a lady, scratching your Vincent Gallo.

Doing it public is weird. No one wants to see it.

Advertising that is not made by advertising agencies is private. That's why it's so weird.

Advertising agencies make your weird ideas acceptable to the committees they serve. That is their purpose.

This advert which we saw on the back of a bus in Cardiff isn't intensely bad, it's just private.